ENSO.png

ENSO

Ensō Perfume is the newest product of Reggie Setagaya, a Japanese street fashion designer who unites the cultural spirit of Japan with its Zen aesthetics and the casual street/urban wear designs of New York City. The perfume is a premier within the “fragrance market” for Setagaya and is meant to be an exclusive cologne for men that is sitting in the crossroads of his main theme, which is street fashion (casual) and high-end haute couture fashion (exclusivity). the price point of the product is, as most other products of Setagaya lines, in the upper price range and a small bottle of 100ml starts at 200 Euro / 24k ¥ and will exclusively launch with a limited supply only at the Tokyo Harajuku Pop-Store of the designer. The branding is supposed to reflect the overall aesthetics of Setagayas fashion lines and have a creative twist.

CLIENT : SELF-INITIATED
SUMMER 2020

ART DIRECTION. BRANDING. 

ENSO 5.png
ENSO 1.png
ENSO 7.png
ENSO 3.png